2 - WaterAid TV spot advert: Claudia Sings Sunshine on a Rainy Day - background . Start studying Water Aid, Sunshine on a rainy day- cultural context. Sunshine on a Rainy Day. -The advert's cover of Zoe's 'sunshine on a rainy day' could indicate that the target audience are in their 30-40s as they're likely to remember the original and get pleasure from the nostagilc value of hearing a song with which they are familiar with. It now works with organisations in 37 African, Asian and Central American countries plus the Pacific region. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The lighting for the "no choice" ad is dark and gloomy with low angle shots of the various indigenous people suggesting they are not in a state of security. 1,453 likes. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.” – Jack Ma “If you spend your whole life waiting for the storm, you’ll never enjoy the sunshine.” – Morris West “Think of the day alive with sunshine, not the dismal days … depressing, ambient soundtrack sets tone of the advert; WaterAid - 'Claudia sings sunshine on a rainy day' (2016) shows positive outcomes instead of guilt-tripping audience, broken away from charity ad conventions (audience becomes desentsitised to meloncholy ads) Sunshine On A Rainy Day Quotes “Never give up. Even on the darkest of days, a little sunshine can peek through the clouds just long enough for hope to take root in your heart and ward off despair. The Water Aid advertisement "Claudia singing sunshine on a rainy day", shows a rainy Britain in the beginning of the advert, the scene then changes to a field potentially somewhere in Africa. The advert shows the audience how water could potentially change their lives. How texts are constructed through the use of binary opposition at 00.47, the songs title " Sunshine on a Rainy Day", is used over shots of children running and playing and the more positive connotations of this section of the advert are highlighted by the high key lighting used. One last way the ad brings the two together is by having Claudia sing "Sunshine On A Rainy Day" which is a famous song from 1990 sung by a British female artist called Zoe, this is a song perhaps many of the audience members grew up listening to and really just pushes them that last bit further to find similarities in their lives. The advertisement shows the journey of Claudia going to fetch water from a tap .Throughout the advert you can see the things Claudia can see. In the 2016 “sunshine on a rainy day advert” the strategy of the advert is to show the results of previous donations and how they have helped communities in Africa. The charity Water Aid was established in 1981 as a response to a United Nations campaign for clean water, sanitation and water hygiene education. The "sunshine on a rainy day" ad is practically a binary opposition to the "no choice advert" in terms of tone message and editing. In the "Claudia sings sunshine on a rainy day", produced in 2016, shows the aftermath of WaterAid helping them, and what a big difference they have made to Claudia and her communities life. 2.3 The advert's cover of Zoe's 1990 song Sunshine On A Rainy Day could indicate that the target audience are in their 30s-40s 2.3.1 This is because they're likely to remember the original and get pleasure from the nostalgic value of hearing a song from which they're familiar
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